Branding and Marketing Manager: ZENSAI (Fashion Line)
Los Angeles, CA: Jan. 2019 - Current
Marketing and General Management
Marketing: Developed and managed social media campaigns, paid ads, and media placements.
Showroom: Implemented a showroom outreach strategy that led to various media placements, including music videos, magazine editorials, short films, and more.
Office Management: Managed the U.S. office and staff, and participated in all hiring.
Creative Projects
Photoshoots - Develop concepts and produced all photoshoots, including styling, hair and makeup direction, model casting, and location scouting. Samples of work linked HERE.
Flagship Store Design - Developed the concept and led the design process of the ZENSAI Beverly Hills flagship store in collaboration with design firm Way.LA. Samples linked HERE.
Marketing and Copywriting - Created or overlooked all marketing material and copy for ads, marketing decks, website, and tags for clothing designs.
Flagship Store Design: Identified, interviewed, and hired a design firm. Managed weekly design meetings, vendor sourcing, and presentations.
Production and Project Management
Production: photoshoots, parties, B2B events, and runway shows with crews ranging in size of nine to twenty people. Managed all logistics, budgets, invoices, and permitting.
Digital Marketing Manager - Revolver Gallery - Andy Warhol Art Gallery
Los Angeles, CA | Apr. 2018 - Sep. 2018
Design: Design web ads, presentation decks, onesheets,letterheads, web pages, and web graphics.
Writing: Write copy for web ads, websites, forms, marketing collateral and edits web articles.
Content Management: Manage digital content for websites (images, artwork, copy, forms, and video).
CRM Management: Assisting with CRM setup including chat widgets, sales process, and contact management.
Marketing and PR: Contributing to general marketing and PR efforts. Press list building, event coordinating, research and strategy.
Email Marketing Coordinator - Live Nation Entertainment Inc.
Beverly Hills, CA | Jan. 2018 - Apr. 2018
Email Marketing: Contributed to Live Nation’s regional and national email marketing strategies, copy and design.
Managed distribution lists and build segments to properly target audiences based on demographics, geography, and business strategies.
Provided support to marketing representatives, venues and promoters.
Produced engagement and performance reports for email campaigns and A/B tests.
Mobile App Push Notifications: Wrote copy, coordinated deployment schedules, and managed distribution lists.
Management: Tracked activity and campaigns across 70 markets and managed all internal Salesforce accounts.
Digital Marketing Manager - Basic Lead (DISCOP Markets)
Los Angeles, CA | January 2014 - Present
Writing: Wrote press releases and copy for websites, ads, and email campaigns. Wrote and edited articles for in-house DISBOOK Magazine.
Website Management: Managed eight websites. CMS: (Wordpress, Squarespace, and Concrete5).
Social Media Management: Increased social media audience by 139% over three years. Developed social media campaigns for events in South Africa, Turkey, Dubai, and Ivory Coast.
Media Relations / PR: Became the point of contact for all press related inquiries, media agreements, and cross-promotion campaigns.
Design: Designed websites (DISCOP and DISBOOK Magazine). Designed print and digital ads. (view samples here).
Email Marketing: Increased newsletter circulation by 268%. Managed deployment schedules and designed all email templates.
Public Relations Account Executive - MSLGROUP
Santa Monica, CA | May 2017 - August 2017
Campaigns: Led influencer campaigns, scouted talent, negotiated deliverables and secured agreements.
Pitched to print, web, radio and TV outlets.
Composed media lists with Cision and wrote campaign briefs projecting reach and engagement.
Conducted research for campaigns, media outreach, industry trends and yearly planning.
Writing: Drafted media pitches, edited press releases, wrote copy for social media.
Social Media: Held lead role for all social media channels. Created content in accordance with key messaging, campaigns and industry trends.
Reports: Composed social media analytic reports, A/B social media ad tests and media coverage.
Promotions - Havas Street
El Segundo, CA. Sep. 2012 - Aug 2013
Event Coordinator - Marketing Werks
Chicago, IL. Apr. 2011 - Nov. 2011
Operations Administrator - Myspace
Beverly Hills, CA Feb. 2013 - Sep 2013
Promotions Intern - Planetary Group
Los Angeles, CA Jun. 2012 - Aug. 2012
Tools and Skills
Social: Buffer, Hootsuite, Twitter Analytics, Facebook Insights, Tweetreach, Instagram Insights, Facebook Business Manager, Tweetdeck.
Design: Illustrator, Photoshop, InDesign, PowerPoint, Dreamweaver, KeyNote, Print Ads, Web Banners.
Digital Tools: SalesForce, MailChimp, Cision, ConstantContact, WordPress, SquareSpace, Concret5, Shopify, Google Drive, Google Analytics, Watson Mobile Push (IBM tool), Tableau Software.
Operating Systems and Applications: Mac Os X, Windows, Word, Excel, Google Docs, Google Sheets, Adobe Acrobat PRO, Bridge.