Writing

Press Release

For Immediate Release

DISCOP ISTANBUL 2015 ANNOUNCES A PRESENTATION BY VICE MEDIA AND THE FORMAT DAY

Los Angeles, 7 January 2015 – Basic Lead, organizer of DISCOP Istanbul 2015, announced today a two-hour presentation from VICE Media and the launch of The Format Day at the annual DISCOP Istanbul market which takes place on 24 – 26 February, 2015 in Istanbul at the Lufti Kirdar International Convention and Exhibition Center. Editors from VICE Media will make their second DISCOP appearance with a highly anticipated two-hour presentation for DISCOP Istanbul 2015 on 25 February. VICE Media’s Ryan Grim, Managing Editor, and Benjamin Shapiro, Senior Editor and on-screen reporter, will share their experiences working at the global media phenomenon. Grim and Shapiro will provide a unique view of what it’s like to work at the successful media outlet and what it takes to engage the current youth generation.

The Format Day will run parallel to DISCOP Istanbul on 26 February and will feature a morning presentation of today’s most adaptable dramas with international appeal. This will be followed by a discussion and analysis of eclectic, under-the-radar and innovative, unscripted TV format concepts. The afternoon will host a format pitching competition for independent international producers who will present their original non-scripted TV format concepts to a panel and audience of TV executives looking for the next big talent. The Format Day will close with an award ceremony and will conclude DISCOP Istanbul 2015.

Patrick Zuchowicki, CEO Basic Lead says, “Turkey and its surrounding regions are populated with large, educated, influential youth demographics and VICE Media knows how to engage them. Traditional media outlets have struggled with new forms of consuming media, making this a priority session for most executives and companies in attendance.”

With the continuing growth of free-to-air and Pay-TV business across key Middle Eastern markets, DISCOP Istanbul has already registered a record number of companies from the Middle East, including the continued participation of acquisitions teams from Turkey’s main public and commercial broadcasters, Pay-TV operators, on-line distribution platforms and Turkey’s main content producers. In 2014, 1000+ exhibiting and non-exhibiting delegates representing 600+ companies from 70 countries took part in DISCOP Istanbul. The current list of participants is available upon request at discopistanbul.com.

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ABOUT BASIC LEAD

With offices in Los Angeles and Johannesburg, BASIC LEAD is an independent, event marketing and production agency that facilitates the commerce of adaptation rights, film, TV and online content across the world. BASIC LEAD organizes and owns the properties of DISCOP Africa, DISCOP Istanbul, The Remakes Market and Meet Your Stars.

Writing Sample: Press Release for TV and Film Market DISCOP Istanbul

By Juan Romero

This press release was written to announce Vice Media's participation in DISCOP Istanbul's workshop agenda.